A new visual identity to mark Glass for Europe's enlargement to the entire value chain

18-10-2017

On the occasion of its 55th anniversary celebrated during a cocktail reception held in Brussels on October 17th 2017, Glass for Europe officially launched its new structure enlarged to European representatives of building glass transformers and processors and unveiled its new visual identity.

Thanks to this enlargement to glass processors and transformers, Glass for Europe now represents the entire flat glass value-chain in Europe, in all its diversity.

The enlargement of Glass for Europe offers a momentum to showcase the diverse and dynamic nature of the sector in Europe. It is a key advanced value-chain enabling technological progress in all the economic sectors it serves such as buildings, automotive and transport as well as solar-energy, electronics, appliances, etc.

This new Glass for Europe deserves a fresh visual identity. While flat glass products connect people to the world, the new visual identity is conceived as an invitation to connect and engage with its industry and its people. With its timeless and elegant design made of smooth curves and straight lines, the new logo mirrors the glass material.

You can read the entire press release below.